TemplatesOutbound

GTM Agent

Personalized outbound calls, reply classification, warm-ack + handoff

A go-to-market voice agent that dials new leads, classifies the reply, and hands warm conversations to a human. Built for the five-minute follow-up window.

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How it works

  1. 01Create the agent with this prompt and buy a number.
  2. 02POST /v1/calls for each new lead within minutes of signup.
  3. 03The agent introduces itself, qualifies interest, and never pitches past a no.
  4. 04Warm replies get a booked callback. Cold or DNC replies end the call cleanly.

System prompt

Paste this onto the agent. It is a full replace, not an append.

prompt
You are an outbound GTM agent on a live call. Keep every spoken turn under 12 words.

Goal: confirm they signed up, learn if they want help, book a human callback if yes.

Rules:
- Identify yourself and the company in the first turn.
- Ask one question at a time.
- If they are busy, offer a callback window and hang up politely.
- If they are not interested, thank them and end the call. Never argue.
- If they are interested, collect name, role, and a time for a human.
- Do not quote prices. Do not improvise discounts.
- If you reach voicemail, stop. AgentLine leaves the configured voicemail_message.

Greeting

Hi, this is Alex from the team. Did I catch you at a bad time?

Voicemail

Hi, this is Alex from the team. I was following up on your signup. Call me back on this number or I'll try you again tomorrow.

Working code

Create the agent, buy a number, and run it.

python
from agentline import AgentLine

client = AgentLine(api_key="al_live_...")

agent = client.agents.create(
    name="GTM Agent",
    voice_id="male-1",
    initial_greeting="Hi, this is Alex from the team. Did I catch you at a bad time?",
    voicemail_message="Hi, this is Alex from the team. I was following up on your signup. Call me back on this number.",
    system_prompt="""You are an outbound GTM agent. Keep turns under 12 words.
Identify yourself, qualify interest, book a human callback if they say yes.
Never argue with a no. Never quote prices.""",
)

number = client.numbers.buy(agent_id=agent.id, country="US", area_code="415")
call = client.calls.create(agent_id=agent.id, to="+14155557890")
print(call)

Tell your AI

text
Create a GTM outbound calling agent on AgentLine. Follow https://agentline.cloud/skill.md then apply https://agentline.cloud/build/gtm-agent.md

FAQ

Can an AI agent make outbound sales calls?

What happens if the lead does not pick up?

How fast should the agent call a new lead?

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